While the Sony Alpha DSLR-A380 is a solid inexpensive dSLR with a few nice features that will probably satisfy many shooters, it doesn't deliver quite enough on any front to outshine competitors.
The Sony Alpha DSLR-A230 is a solid entry-level dSLR that will surely have its fans, and it's a better deal than its slightly higher-end sibling, the A330.
Unless you're prepared to spend a disproportionate amount on a really good lens, the resolution bump offered by the Sony Alpha DSLR-A350 isn't worth the price.